Brief:
Developed the logo and full brand identity for a new spa within a luxury winery resort. The identity needed to harmonize with the resort’s existing aesthetic while establishing a distinctive, standalone presence for the spa. The scope encompassed logo design, brand patterns, and color palette selection, ensuring consistency across all applications from print to physical space.
Developed the logo and full brand identity for a new spa within a luxury winery resort. The identity needed to harmonize with the resort’s existing aesthetic while establishing a distinctive, standalone presence for the spa. The scope encompassed logo design, brand patterns, and color palette selection, ensuring consistency across all applications from print to physical space.
Photo Credit:
Goals:
Design a cohesive visual identity that complements the resort’s overall brand while giving the spa a unique and recognizable character.
Create a logo and supporting brand pattern that translates seamlessly across signage, product packaging, marketing materials, and digital assets.
Select a refined color palette to evoke a sense of tranquility and luxury, reinforcing the spa’s positioning.
Ensure brand elements influence and enhance the spa’s physical environment, contributing to a fully immersive experience.
Collaborate closely with interior designers to integrate the brand pattern and logo into key architectural features, including a prominent lightbox installation at the spa’s entryway and a central logo display.
