Brief:
Developed packaging for a limited-edition Rigatoni alla Vodka kit, inspired by high-profile culinary collaborations like 818 x Rao’s. The kit featured the resort’s Small Batch Vodka and house-branded marinara sauce, designed as both a retail product for the resort’s boutique shop and as a curated influencer gift to strengthen brand relationships.
Developed packaging for a limited-edition Rigatoni alla Vodka kit, inspired by high-profile culinary collaborations like 818 x Rao’s. The kit featured the resort’s Small Batch Vodka and house-branded marinara sauce, designed as both a retail product for the resort’s boutique shop and as a curated influencer gift to strengthen brand relationships.
Photo Credit:
Goals:
Design an eye-catching, cohesive package that celebrates the collaboration of the resort’s food and spirits brands.
Embrace a playful, illustrative design approach to set this product apart from typical resort packaging—adding vibrancy and a fresh, modern feel.
Ensure the packaging is functional and attractive for both retail display and influencer unboxing, creating a memorable guest and recipient experience.
Highlight the premium nature of the resort’s vodka and marinara sauce while keeping the design accessible and fun.
Build buzz and visibility around the resort’s brand through creative, shareable packaging that stands out on social media.
What I Learned:
This project pushed me outside my comfort zone stylistically, encouraging me to explore illustration as a core design element. I gained confidence in balancing playful, hand-drawn visuals with a polished, high-quality finish, learning that taking creative risks can open up new design possibilities. It also reinforced the importance of packaging design in building brand buzz and making an impactful first impression—especially in influencer marketing.
This project pushed me outside my comfort zone stylistically, encouraging me to explore illustration as a core design element. I gained confidence in balancing playful, hand-drawn visuals with a polished, high-quality finish, learning that taking creative risks can open up new design possibilities. It also reinforced the importance of packaging design in building brand buzz and making an impactful first impression—especially in influencer marketing.