Project Brief:
Developed the packaging design for the Black Label Collection, a new luxury tier of wines produced by the resort’s winery. The goal was to communicate exclusivity and premium quality while maintaining visual continuity with the winery’s existing label designs. This project emphasized tactile elements to create a multi-sensory brand experience.
Developed the packaging design for the Black Label Collection, a new luxury tier of wines produced by the resort’s winery. The goal was to communicate exclusivity and premium quality while maintaining visual continuity with the winery’s existing label designs. This project emphasized tactile elements to create a multi-sensory brand experience.
Photo Credit:
Mal McCrea
Goals:
• Design a wine label that elevates the brand’s identity for a high-end, limited-availability product line.
• Balance luxury aesthetics with continuity to the winery’s established visual style.
• Explore and implement tactile design features that enhance the consumer’s physical interaction with the bottle.
• Collaborate closely with label printers to select premium materials, paper stock, foils, and embossing/debossing techniques that bring the tactile vision to life.
• Ensure the final product feels as sophisticated and distinctive as the wine it represents.
